Bausch and Lomb ULTRA Social Tactics

I was asked to develop some Social concepts, taking our presbyopic Focus group findings (see below) and coming up with paid social, campaign landing pages and organic social recipes across the full presbyopic consumer journey

Key Insight from Group: “My vision isn’t as sharp as it used to be, and it’s even worse when the lights are low. It’s a hassle that I need to depend on my growing pile of glasses to get through my day – and I look like my mother.”

Key Thought: “Bausch + Lomb ULTRA® for Presbyopia frees me from my glasses by giving me clear vision in any situation. “