Spotify DMEXCO Digital Invites

Email builds for Spotify's event at Digital Marketing Expo & Conference ( an annual trade fair for digital marketing, and the largest congress for the digital industry in Europe. ) Given the wide demographic range of potential attendees, there had to be dozens of versions of the same master build, depending on the market segmentation we were given by the client. Background image was sourced to provide an engaging yet unobtrusive abstract form which could adapt to any one of the 48 messaging themes and so would appear graphically integrated in the likely event a recipient got more than one invite.

Roadshow Kiosks

These four images are the master prototype builds for digital totems at various Spotify Roadshows. These display aggregate real time streaming activity over the client network in a given area and time, in this case Chicago. Secondary graphics at bottom show album art thumbnails of trending artists in that cycle. Tertiary icons at top right transition to functional screens which can be tweaked as needed. See in-situ below…

Spotify Roadshow experiential amplification

Branded informational panels for Spotify Roadshow events reinforce data-driven marketing initiative with the use of minimal infographics and a muted palette that responds to the experiential space (see in-situ pics below).