Nestle Waters: Perrier and Juice rollout

Our task was to develop a launch plan for Perrier & Juice in the Los Angeles market to generate awareness, trial and repeat purchase at key retailers. Overarching strategy was to extend an invitation to discover the healthy pleasure of a Perrier & Juice summer. This was done with colors, textures and typography that speak to the unique energy and vibe of LA, combining flavor cues with LA neighborhood imagery to build excitement and connectivity around the launch.

The following images show the establishment of a Key Visual, then the execution of the approach to the rest of the Flavors in the product line. The next four frames depict extensions of the KV into typical shopper tactics : Out of Home, C-Store POS, Social Media cards, Vehicle Wrap.

Closeup: Mood Boards for Perrier and Juice. Co-Lead creative came from an Illustration background, so we were stressing a collage aesthetic and an almost mid-century approach to white space, to reinforce a notion of airiness and lightness.